Our Groovy Roots
Farmière™ began with fresh mushrooms and chilies from our own farm in Perak, that became something bigger...
Buatan Malaysia!
Bold Hearty Flavour. Clean Groovy Roots.
We Turn Farmers’ Crops into Everyday Goodness
Farmière™ reimagines the flavours we grew up with & transforms what small farmers grow into Cleaner, Bolder, Plant-Forward food & drink concepts for modern lives. So everyday moments feels more nourishing, more joyful and more meaningful.
We remix Iconic, Nostalgic, Heritage Flavours from across Asia with:
- Plant-Based, Cleaner Ingredients
- NO MSG, NO Nasties, NO Chemicals
- A Bold Attitude that Grooves between Retro & Future
From Perak to Paris, we’re Powered by Farmers & Driven by Purpose.
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What We Make
Bold, Plant-Based, Clean-Label Food Innovations & Full of Groove. -
Where It Comes From
Built by the Fefifo Group, a full stack Agri-Food innovation company. -
Why It Matters
We’re making everyday food more inclusive, resilient & proudly local.
Recognised & Ready for the World
Superbrands Interview with Kelveen
Superbrands Interview with Mr. Kelveen Soh, Co-Founder & CEO of Fefifo Group - Creator of Farmière
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Join the GoodieFoodie Club
Our community of flavour lovers, food rebels, pantry remixers and sustainability heros.
- 15% off your next purchase here
- Early chef drops & secret flavours
- Exclusive content, not spam
- Member-only perks
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The FoodieLoopie Network (Affiliate Program)
Want to earn by sharing bold, better food? Open to creators, foodies, home cooks and flavour fans.
- Share your link
- Earn with every sale
- Grow the groove with us
Ready to Taste the Groove?
Shop bold flavours. Support local growers. Reimagine your eating moments.
